Google Ads (formerly Google Adwords) are a seemingly well known in today’s marketplace, but a lot of confusion surrounds it. This page has some of the more frequently asked questions for Google Ads. It can be a beneficial tool, but you need to know how to use it!
- How do I get to the top of the page?
There are two ways of getting to the top of the page; organically (using search engine optimization) and via Google Ads. The Ads campaign is part of an auction system; the more you offer per click, the more likely you are to be at the top of the page.
- How much does it cost?
It all depends on what your competitors are paying. As mentioned above, Google Ads uses an auction process. Costs can, however, be reduced by optimizing your campaign. You are also able to work within a budget for a month.
- How does it work?
Google Ads is paid search advertising.
You need (1) a product or service, (2) an advertising budget, (3) a website, and (4) a conversion goal.
Google Ads boils down to two parts – keywords and cost-per-click (CPC) bidding. As an advertiser, you will bid on search terms – for example, flower shop or flower deliveries – related to the services or products that you provide. The amount you are able to pay for each time the ad is clicked is the CPC bid.
- What is quality score?
Just like anything else with Google, it rewards those who use its Ads system properly. Quality score uses a few factors, including optimization of the ad and the web page that is landed on. The higher the score – the less you pay for a bid.
- How does the bidding work?
Just like on-line auction sites, Google Ads uses bidding to award clicks or impressions to advertisers. If you are willing to pay X amount per click, but your competitor is willing to pay more, your competitor will garner the more impressions or click throughs. You pay what you are willing to pay to get the business.
- Why would I use Ads instead of search engine optimization?
Ads will get you to the top faster and is the only way to get above the competing ads.
However, the goal is to come up high on the organic (regular) search area as well — for those who scroll while searching.
Your ad and your regular listing will have a different message. Ads are generally more urgent in nature.
You have immediate control to move your listing to the top.